Customer, Trend and Competitor Analysis
You read one retailer's autumn knitwear range three ways: its own season data, a forecaster's colour call, and a Tuesday spent inside competitors' shops. The best-selling option turns out to be measuring a hole in the price ladder. You turn a trend into a sized commitment with a price on changing your mind. And you weigh a matched competitor price and refuse it.
Published by Merchandising Academy · First lesson free to read
Course value
What will you be able to do?
Work outcome
You can build a range with a margin target on it, negotiate as the buyer rather than against one, and explain why a retailer will refuse an order that looks perfectly good from the factory.
Who it is for
Brand and buying-office teams.
What you will produce
You build a post-season read with substitution stripped out of the headline sell-through. You size a trend commitment and carry its break-even probability and written exit conditions. You cost a teardown of a competitor's price. You compare ranges counted in bodies rather than listings. And you take a buy, drop, and test decision with the evidence beside each line.
Learning format
3 lessons · 0 templates · workplace calculations and decisions.