Private Label and Own-Brand Development
One retailer replaces a branded jacket with its own. The margin arithmetic said yes and the cash said no. One brief produced three different products, all of them correct. And a new set of obligations arrives the day your own name goes on the label.
Published by Merchandising Academy · First lesson free to read
Course value
What will you be able to do?
Work outcome
You can build a range with a margin target on it, negotiate as the buyer rather than against one, and explain why a retailer will refuse an order that looks perfectly good from the factory.
Who it is for
Brand and buying-office teams.
What you will produce
You build an own-brand file for one style. You cost both routes to a cash profit and to a two-year view. You rewrite a brief so that three factories quote the same garment. You build a development calendar with the sample rounds and who pays for each. And you keep a claims register tying every word on the ticket, the label and the web page to a document about a lot rather than a style.
Learning format
3 lessons · 0 templates · workplace calculations and decisions.