E-commerce Merchandising
You follow one thirteen-week autumn phase on one womenswear site. You treat the dress listing page as a fixture with 148 positions. You measure attention band by band instead of asserting it. A default sort order is re-weighted for a good reason, and you price it afterwards. And a data job nobody scheduled turns out to be worth more than the trading decision everybody argued about.
Published by Merchandising Academy · First lesson free to read
Course value
What will you be able to do?
Work outcome
You can lay out a space or a page against a commercial objective, run a test whose result you can actually trust, and read the analytics without mistaking traffic for demand.
Who it is for
Brand and buying-office teams.
What you will produce
You build an attention register for one listing page, priced in gross margin per position-week. You do the arithmetic of catalogue depth against a fixed number of clicks. You produce a control-corrected reading of what a re-sort really moved. You audit filter and search coverage and name the styles no shopper can reach. And you close the phase by pricing the delay rather than the decision.
Learning format
3 lessons · 0 templates · workplace calculations and decisions.