Visual and Digital Merchandising
You see where the range meets the customer: in a store, on a page, or in a marketplace. And how that gets measured.
After this track you can
You can lay out a space or a page against a commercial objective, run a test whose result you can actually trust, and read the analytics without mistaking traffic for demand.
6 courses · 11 h 8 min
- 19.1Visual Merchandising PrinciplesFoundation3 lessons · 1 h 50 minYou follow one twelve-week spring phase in one womenswear shop. You treat every fixture as a rented earning position. You read capacity as weeks of cover. You measure position by the shop's own rotation test rather than asserting it. And you watch the best table in the shop go to the season's best dress, decided by four people who were each right.
- 19.2Space Planning and Store LayoutPractitioner3 lessons · 1 h 40 minYou measure one 384 square metre menswear shop gate by gate, then rebuild it. You reallocate 148 linear metres across seven categories. You argue one neighbour pairing on basket data and reject another on the same data. And you cost the refit down to the two trading days the shop was shut.
- 19.3E-commerce MerchandisingPractitioner3 lessons · 2 h 10 minYou follow one thirteen-week autumn phase on one womenswear site. You treat the dress listing page as a fixture with 148 positions. You measure attention band by band instead of asserting it. A default sort order is re-weighted for a good reason, and you price it afterwards. And a data job nobody scheduled turns out to be worth more than the trading decision everybody argued about.
- 19.4Digital Analytics and TestingAdvanced3 lessons · 1 h 50 minYou read one footwear retailer's month of testing honestly. A product-page change showed +18.6% on day 4 and +3.6% on day 28, and you work out the sample that effect would have needed. Then you see, by simulation, what repeated looks at a running test do to a 5% false-positive rate. And you meet a conversion rate that rose 9.2% while every device segment fell.
- 19.5Marketplaces and Social CommercePractitioner3 lessons · 1 h 50 minYou sell one jacket down three routes at once through a sixteen-week autumn phase: the brand's own site, a marketplace, and a live show. You build the per-unit economics from the contract rather than assuming them. The route with the most revenue turns out not to be the route with the most contribution. And the ninety minutes everybody celebrated sold no extra jackets at all.
- 19.6Customer Data, CRM and LoyaltyPractitioner3 lessons · 1 h 48 minYou read one brand's two-year customer file as a distribution instead of an average. 68.9% of its customers bought once. The top tenth takes 31.4% of the revenue. And the average order value rose 0.5% while both halves of the file fell 1.7%. Then you test a segmentation by whether it changes a decision, and cost a points scheme from the file's own thresholds.
Track exam
12 questions drawn from a larger bank, across the courses in this track, passed at 70%. 3 attempts, then it locks for 7 days. It is worth finishing the courses first.
Sit the track exam