Buyers and How They Actually Buy
Seven customers ask one factory for the same polo shirt in one week, and they are not seven versions of the same buyer. Each one commits at a different distance, owns the cloth at a different point, repeats an order in a different way, and fails in a different way. You put a price on those differences, on one order book.
Published by Merchandising Academy · First lesson free to read
Course value
What will you be able to do?
Work outcome
You can place your own factory in the global picture, explain what changes commercially between CMT, FOB, and ODM, and argue which buyers and which products you are genuinely positioned to win.
Who it is for
Factory, supplier, brand and buying-office teams.
What you will produce
You learn to sort buyers before you quote. You answer five factory questions for seven buyer types. You cost the same 60,000-piece order three ways, in booked against contracted line-days. You build a table of what each buyer type can and cannot give up. You run a four-line test for whether an agent is buying for itself. And you cover five ways an order dies, with the protection each one needs.
Learning format
6 lessons · 0 templates · workplace calculations and decisions.