Market Outlook and Demand Signals
A factory two tiers from the consumer cannot see demand. Every proxy it is offered is late, or about someone else, or for sale. You work out what one factory can actually observe, what each observation is worth, and how to act on a signal you cannot verify.
Published by Merchandising Academy · First lesson free to read
Course value
What will you be able to do?
Work outcome
You can place your own factory in the global picture, explain what changes commercially between CMT, FOB, and ODM, and argue which buyers and which products you are genuinely positioned to win.
Who it is for
Factory, supplier, brand and buying-office teams.
What you will produce
You build a signal ledger for your own book. You measure the relay from till to purchase order in days. You work out repeat rates and lags for each buyer. You keep a log of buyer behaviour with its base rates. You score a commitment ladder by what each statement cost the person who made it. And you build a route table with break-even probabilities instead of a forecast.
Learning format
6 lessons · 0 templates · workplace calculations and decisions.
Lessons
- 01You cannot see demand from here🔒19 min
- 02Your own order book, and what it is allowed to prove🔒18 min
- 03The buyer's behaviour arrives before the buyer's order🔒21 min
- 04Why a published forecast cannot answer your question🔒18 min
- 05A signal or a hope: what would it cost them to change their mind?🔒17 min
- 06Buy the option, not the bet🔒17 min