Competitive Positioning for a Factory
You read one factory's year back as a position it never chose. You see which categories ate the line-days and which returned the money. You work out what a rival would pay, and how long they would wait, to copy each advantage. You see why being second best brings you the worst orders. And you do the arithmetic that says which enquiries to refuse.
Published by Merchandising Academy · First lesson free to read
Course value
What will you be able to do?
Work outcome
You can place your own factory in the global picture, explain what changes commercially between CMT, FOB, and ODM, and argue which buyers and which products you are genuinely positioned to win.
Who it is for
Factory, supplier, brand and buying-office teams.
What you will produce
You write a position down and test it. You read your real position off your own accepted book, in contribution per line-day. You price an imitation clock in money and in units for every advantage you claim. You find the conversion rate at which a refusal pays for itself. You run a worst-month test. And you write four sentences a competitor cannot copy.
Learning format
6 lessons · 0 templates · workplace calculations and decisions.