Range Architecture and Assortment Planning
You build one womenswear range from an empty page to a signature. You learn the role every line plays, the price ladder and the gaps that matter, and the depth floor under an option count. You meet a mix that misses a margin no single line missed. And you run the season review that says what to repeat and what to kill.
Published by Merchandising Academy · First lesson free to read
Course value
What will you be able to do?
Work outcome
You can build a range with a margin target on it, negotiate as the buyer rather than against one, and explain why a retailer will refuse an order that looks perfectly good from the factory.
Who it is for
Brand and buying-office teams.
What you will produce
You build a complete range charter and review for one category. You draw a five-role table with option and unit caps. You read a price ladder for cliffs and invisible steps. You derive a depth floor from the estate. You cost three versions of one range against a margin and a sales plan. You price an indefensible option and cap it. You run a cannibalisation test on real store data. And you build a kill list from the bottom decile.
Learning format
3 lessons · 0 templates · workplace calculations and decisions.