Marketplaces and Social Commerce
You sell one jacket down three routes at once through a sixteen-week autumn phase: the brand's own site, a marketplace, and a live show. You build the per-unit economics from the contract rather than assuming them. The route with the most revenue turns out not to be the route with the most contribution. And the ninety minutes everybody celebrated sold no extra jackets at all.
Published by Merchandising Academy · First lesson free to read
Course value
What will you be able to do?
Work outcome
You can lay out a space or a page against a commercial objective, run a test whose result you can actually trust, and read the analytics without mistaking traffic for demand.
Who it is for
Brand and buying-office teams.
What you will produce
You build a contribution figure, per unit, for every route a garment is sold down, dividing the fulfilment and returns terms by the despatch rate rather than by the sale. You build a method for reading a marketplace listing you cannot see inside, using your own site as the control. And you run a cover test, before the show is booked, that says whether a style may be exposed to a channel that sells fast.
Learning format
3 lessons · 0 templates · workplace calculations and decisions.