Markdown, Promotion and Terminal Stock
You follow one dress through one spring season to the last unit. Every markdown was signed off correctly and justified on its own merits. The line sold 1,490 more dresses at full price than the plan asked for. And it still finished GBP 34,152 below the plan's gross margin. This course is where that money went, week by week.
Published by Merchandising Academy · First lesson free to read
Course value
What will you be able to do?
Work outcome
You can build and defend an open-to-buy, phase intake against a forecast you can justify, and decide when to take a markdown instead of holding stock that is quietly costing you money.
Who it is for
Brand and buying-office teams.
What you will produce
You cost the in-season price decision end to end. You build an exit curve with terminal stock priced in at the buy. You read cover three ways. You compare an early shallow markdown against the same one taken late and deep. You find the response multiple at which a step breaks even. You compare a promotion and a markdown by cost per unit removed. You sort terminal stock into three exits. And you bridge a season band by band.
Learning format
3 lessons · 0 templates · workplace calculations and decisions.