When Every Number Is Green
You measure one denim department's autumn seven ways. Intake margin, achieved margin, markdown, sell-through, stockturn, and GMROI all improved on last year. Every target was met. And the business kept GBP 150,880 less. You see why a set of measures can be green one by one and wrong together, and what to measure instead.
Published by Merchandising Academy · First lesson free to read
Course value
What will you be able to do?
Work outcome
You can build and defend an open-to-buy, phase intake against a forecast you can justify, and decide when to take a markdown instead of holding stock that is quietly costing you money.
Who it is for
Brand and buying-office teams.
What you will produce
You work out a whole measure set on the page from one season's trading data: intake, achieved, and markdown percentages, sell-through, stockturn, and GMROI split into margin rate times sales-to-stock. You add a four-line margin bridge, and the buy-size curve on which the rate climbs while the cash peaks and falls. And you run a scorecard test on your own numbers.
Learning format
3 lessons · 0 templates · workplace calculations and decisions.
Best taken after 16.1 How Retail Actually Makes Money. You can read this one without it. Some of the arithmetic will just have to be taken on trust.